How to use digital marketing to drive traffic to your e-commerce store

Digital marketing

Digital marketing is essential for any eCommerce business. Using digital marketing strategies, companies can connect with more customers and increase sales. The following are some of the best digital marketing strategies for eCommerce businesses: 

Digital marketing

1. Use social media platforms to connect with potential customers and promote your products or services. 

Social media—mainly, Facebook, Instagram, and Twitter—is one of the most commonly used digital marketing strategies for eCommerce businesses.

Even though some people think that social media is a time pass, it is still a very effective way to reach a wide audience. 

So, how can you utilize social media to drive traffic to your e-commerce store?

Post engaging content.

You should post content that is engaging, relevant, and valuable to your audience. This will encourage your followers to engage with you and spread your message. You can use Facebook Ads to gain new followers who are interested in specific topics and therefore interested in the products or services you offer.

Create an account on each of the major platforms and use their business tools to grow your following and message. It takes time to establish a strong presence, so be patient and keep posting new content that will appeal to a wide audience.

a. Use Facebook Ads to grow your audience and drive traffic to your e-commerce website. 

Use Facebook Ads to grow your audience and drive traffic to your e-commerce website. 

It is one of the most popular digital marketing strategies for eCommerce businesses because it’s relatively inexpensive and easy to set up and run. You can target people who are likely to buy a product or are interested in a topic. 

Set up an ad with a catchy caption and an image that will attract the attention of the viewer. Make sure the length of the ad is not too long—people are less likely to read an entire page of text. Once you’ve created an effective ad, you will be able to spend your money wisely and get the most out of your traffic. It’s important to track the results of your ad in order to improve your future campaigns.

b. Promote your Facebook page on your website.

You should encourage visitors to click on Facebook’s “Follow” button on your website via text or caption overlay so they can stay updated on new products, promotions, and blog posts. Make it easy for them to click the Facebook Follow button by making it large, placing it near the top of your website, and captioning it “Follow us on Facebook.”

Once visitors click the button, they’ll be directed to your business  Facebook page, where they can see all of the latest updates. This will encourage them to click “Like” on your page, which will increase your SEO and visibility. 

c. Integrate Facebook Messenger with your e-commerce website.

You can make it easy for visitors to engage with your brand via Facebook Messenger. This in-browser messenger allows you to create a dedicated tab on your website. The Messenger interface will appear once visitors click the tab. You can create a custom welcome message, provide links to relevant pages or products, or gather customer information through a form.

d. Use videos to provide valuable content.

You can use YouTube to create and share video content that will educate and engage your viewers. The videos you create could include product demonstrations, tutorials, styling tips, or educational content. Make sure to include a call-to-action at the end of your video, encouraging viewers to click your website link or the product page.

e. Integrate LinkedIn into your e-commerce strategy 

You can encourage visitors to engage with your brand on LinkedIn via a widget that appears after they click the LinkedIn Follow button on your website. The interface will direct them to your LinkedIn business page, where they can see all of the latest updates.

f. Promote Pinterest on your website.

You can encourage visitors to follow your pinboard via a widget that appears after they click the Pinterest Follow button on your website. The interface will direct them to your pin board, where they can see all of the latest updates.

2. Use search engine optimization (SEO) to ensure your eCommerce website appears as the top result for relevant searches.

SEO helps your website reach potential customers via search engines such as Google.

You can optimize your SEO by making sure each of your web pages is relevant to a given keyword or phrase. The more times your website appears in search results for that term, the more likely visitors will click on your page.

It’s also a good idea to make use of header tags, such as H1, which denotes the title of your website or blog. By using these tags, you ensure that the most important information on your web pages is displayed in large type.

a. Make use of alt tags

By incorporating alt tags into your website content, you can make your pages more searchable via image searches. This helps prospective customers who don’t want to type in their search queries. They can simply click on your website images to find out more about your products or services.

b. Implement social sharing buttons.

You can encourage visitors to share your website content via social sharing buttons, such as those on Facebook, Twitter, etc. This promotes your brand across various platforms, which helps broaden your audience.

c. Build a newsletter signup form. 

There are many free and paid tools that you can use to build a form that will collect subscribers’ emails. You can then utilize these contacts to send timely promotions and sales notifications.

d. Improve the click-through rate of your website pages

By using relevant keywords and phrases in your header and body content, you can improve the click-through rate of your web pages. This means that the searches resulting in clicks onto your site can be highly targeted and conversions should follow.

3. Use email marketing to send promotional messages or coupons to customers who have subscribed to your email list.

How to build an effective email campaign

You should also consider using a service like MailChimp to build and send professional emails.

4. Use pay-per-click (PPC) advertising to get your eCommerce website in front of potential customers who are searching for products or services like yours. 


What is pay-per-click advertising?

Pay-per-click (PPC) advertising is where an advertiser pays a platform, such as Google when their ad is clicked. You can set a budget for how much you wish to spend and the platforms will bid for the right to show your ad, which is displayed on the top of search results.

How does it work?

When a user clicks on your ad, you will be charged a small amount. The price of your ads is determined by a combination of two factors:

The bid amount – this is what you wish to pay to show your ad.

How competitive the keyword is – this is how likely your ad is to get clicked on because people are searching for it. 

You can set a budget for your campaign so you don’t spend more money than you want to. It’s important to note that PPC advertising is a targeted method of marketing, which means you are getting in front of people who are already interested in the services or products that you offer.

Why should I use pay-per-click advertising for my e-commerce business?

When set up and run properly, PPC is a very efficient way to get traffic to your site. People are searching for the services or products that you offer, and if you can present them with an engaging advertisement, they may be ready to buy immediately or at least visit your website. It’s a very low-risk way to promote your business.

5. Use content marketing to create helpful and informative blog posts, videos, or other types of content that will interest potential customers and help them learn more about your business.


It is a significant investment but it pays off in the longer run.

If you are new to digital marketing, then you need to make sure you choose a provider who will guide you through the process and take care of most, if not all, of the technicalities for you. The last thing you want to worry about is the technical complexities of creating and maintaining a successful digital marketing campaign.

Thank you!

We are a Bhubaneswar-based digital marketing agency with many clients from multiple industries including retail, fashion, cosmetics, jewellery, fitness and lifestyle, travel and many more!

We create digital transformation journeys for our clients to help them scale, compete and stand out from the competition.

If you would like to know more about our services, please contact us or visit our website to learn more about our company and the services we offer.

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