E-commerce and its various categories


What is E-Commerce?

E-commerce or electronic commerce is the practice of conducting business transactions over the internet (or other networks) whereas the term electronic commerce is usually employed when referring to the larger concept including transactions made between businesses and consumers over digital networks.

The term e-business is usually applied when a company has transferred part or all of its business operations to the internet, including but not limited to manufacturing, distribution, promotion, R&D, and/or human resources.


The term e-marketing refers to online promotion and marketing.

The following is a list of various e-commerce categories:

B2C – Business to Consumer

E-commerce retail sales represent online transactions made by consumers. These can be retail purchases or business-to-consumer (B2C) purchases.

Marketplaces refer to platforms where independent vendors can sell their products to consumers. E-commerce also refers to the sales of goods or services over the internet. The various categories under e-commerce are marketplace platforms, shopping websites, courier/delivery services, payment systems, digital retailers, and vertical players.

B2B – Business to Business

Sellers post their products on marketplace platforms and can set pricing, manage inventory, and handle customer support. These platforms charge a percentage of the sale or a fixed fee per transaction. Platforms such as Amazon and Alibaba are multi-billion dollar corporations because they don’t actually produce goods—they facilitate the sale of products between sellers and buyers.

B2B e-commerce covers transactions made between businesses and their suppliers, partners, and customers. It can include, for example, the sale of bulk goods, finished products, or services. The buyer usually buys in significant quantities, whereas the seller hopes to make repeat sales and retain the buyer as a loyal client.

When defining your market and your competition when starting an e-commerce business, it’s important to understand how each of your potential customers operates, and B2B e-commerce players will obviously be of great value in this exercise.

In an online marketplace, also known as an e-marketplace, sellers can create virtual stores where they can market and sell their products. An e-marketplace provides the seller access to potential buyers and the latter easy access to many products from many sellers. This results in a win-win situation for both the sellers and the buyers. The sellers don’t have to build their own online stores from scratch, and the buyers don’t have to visit many different websites to find the products they need. An e-commerce platform that serves as a digital marketplace is called a digital e-marketplace. Some of the biggest and most well-known e-marketplaces are eBay, Amazon, Alibaba, and Taobao.

An e-marketplace can be classified based on whether it is B2B (business to business) or B2C (business to consumer). Similarly, an e-commerce platform can be classified based on the type of products it sells. These products can be divided into three categories: physical goods, digital goods, and services.

Physical goods are products that you can see, hear, and touch; they include handmade crafts, jewellery, gadgets, and more. Digital goods are items that come in digital form;  these include virtual goods (e.g., software), downloads (e.g., e-books), and access to services (e.g., consulting services). 

When selling physical goods, sellers should make sure that their products are of good quality and that they have a competitive price. It is especially important that sellers make a good first impression on buyers, as their feedback can be seen by other prospective buyers. When selling digital goods, the quality of the content and the satisfaction of the buyer are usually more important than the price. Because these products come in digital form, sellers can also make and distribute CDs and DVDs containing their products. However, it is important to ensure that copyright laws are not violated while doing so.

C2C – Consumer to consumer

Sellers/manufacturers sell their products directly to consumers. This can be through a website, newspaper ads, market stalls or any other medium. As the name suggests, this type of e-commerce involves little or no manufacturing of goods after their sale.

C2B – Consumer to business

In this type of e-commerce, consumers buy products from sellers/manufacturers that are intended for use by a business. This could be a company or a sole trader.

E-commerce also covers the following:

E-commerce trading, which covers the exchange of goods and services for money through electronic means;

Trading platforms can be either self-service online platforms provided by the seller/promoter or full-service online platforms provided by a third-party  service provider;

E-marketplaces, which enable buyers and sellers to connect; and

E-commerce delivery is the movement of goods from a warehouse, distribution centre, or other location to a customer’s address.


The rapid adoption of e-commerce globally has resulted in significant benefits for businesses, consumers, and society at large. It has created new business opportunities, enhanced competitive forces, and reduced costs. It has also helped create jobs and promoted the internationalisation of companies.

There are many potential benefits that can be achieved through e-commerce, such as: 

  • Increased customer satisfaction and loyalty
  • Greater sales and profits
  • Improved efficiency and cost savings
  • Greater access to markets.

However, there are also various challenges that need to be addressed, such as:

  • Security and Trust
  • Compliance with regulations
  • Competing with online  players
  • Integration of e-commerce with traditional business activities.


As of 2022, over half (51%) of global e-commerce transactions will be made via mobile devices, whereas only one-third (33%) will be made via desktop  computers;

In 2022, over one-third (35%) of global online shoppers will purchase goods and services online at least once a week;

While the highest proportion of online shoppers can be found in high-income countries (71%), even in middle-income countries 35% of the population is shopping online;

 Approximately 3  million small and medium-sized enterprises (SMEs) in Europe, the Middle East, and Africa (EMEA) are engaged in e-commerce; this represents just over one-fifth (21%) of all SMEs;

More than half (56%) of online SMEs in EMEA are selling to customers in other countries  and one-third (33%) have purchased from other international SMEs;

There are over 900 million internet users in Africa, of which 60% are using their mobile devices to access the internet; however, only 7% of African e-commerce transactions are made via mobile devices, while over 90% take place via desktop computers; 

More than a third (35%) of online retailers in Latin America do not have an effective pricing strategy; as a result, they are leaving money on the table;

Over half (53%) of online retailers in North America do not have a returns policy;

The Asia-Pacific region has the highest number of online shoppers (550  million) who make purchases at least once a month;

Online marketplaces are growing rapidly and almost one-third (30%) of them are based in Asia-Pacific;

One in five (20%) online marketplaces are multichannel; however, of those almost half (45%) have started with an e-commerce enabled website  and then have expanded to include a storefront on a social media channel;

Only one in ten (11%) online marketplaces have started with a storefront on social media and then progressed to an internet website

India is booming as an e-commerce hub, accounting for one in five (20%) of all online marketplace startups;

Almost a third (30%) of US online marketplaces have a presence in India, making it the most established international market

The technology-driven digital commerce ecosystem is evolving at a rapid pace, and the formats in which businesses sell goods and services are becoming increasingly multifactional. The ninth edition of the E-Commerce Pulse of the Global Business shows how e-commerce is evolving to meet the needs of underserved small and medium-sized enterprises in emerging markets; as well, it reveals new trends in online marketplace selling and digital buying behaviour.

The global survey of more than 1,200 senior business executives assesses the current state of e-commerce in 12 countries plus the United States and China: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the United Kingdom, South Africa and the United States.

What would you like to do next?

If you are willing to start your e-commerce store and take the advantage of the fast mover, then this is the right time to enter into the e-commerce business and take your store or business online.

What you will be getting?

A. Website Features

1. Customer login/signup

2. Products management

3. Products categories management

4. Orders management

5. Currency management

6. Ability to add items variants

7. Ability to edit, add or disable a service

8. Payment gateway integration (COD, Bank, PayPal, Stripe & Razorpay. For any specific payment gateway integration please share with us in advance)

9. Tax management

10. Unlimited pages (up to 25 pages to be made by Ezytal, additional can be done by the client by self with training if required)

11. Unlimited blog post with categories (To be made by the client)

12. Unlimited media post (To be posted by client)

13. Analytics integration (Google Analytics, Facebook pixel & Google search console)

14. Comments management on post

15. User management

16. Coupons management

17. Content delivery network (If server purchased from Ezytal)

18. DDOS protection (If server purchased from Ezytal)

19. Chatbot for Website & Facebook Messenger (Product name Ezybot, extra feature if required optional $69/Yr.)

20. Everyday backup (If server purchased from Ezytal)

B. Important Features of App

1. Personalised app icon

2. Personalised splash screen

3. Fully customizable home screen

4. Real-time sync with website & app

5. Email & call support

6. App sharing

7. Social media connectivity

8. Product Listing

9. Filtering & sorting

10. Smart search

11. Social Login

12. Registration & sign-in

13. Password management

14. Detailed product information

15. Smart cart

16. Dynamic checkout

17. Coupons & rewards

18. Support for major payment gateways

19. View order details & history

20. Customer account & profile settings

21. White Label App

22. Customise the logo

23. Send unlimited push notifications

24. Navigation drawer or sliding menu

25. Pull or swipe to refresh

26. Show ads via Google AdMob (Extra feature optional $59 onetime)

Connect with one of the representatives of ezytal today and build your next android app, iOS app and e-commerce website with us.

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