Design

e-commerce

E-commerce and its various categories

What is E-Commerce? E-commerce or electronic commerce is the practice of conducting business transactions over the internet (or other networks) whereas the term electronic commerce is usually employed when referring to the larger concept including transactions made between businesses and consumers over digital networks. The term e-business is usually applied when a company has transferred part or all of its business operations to the internet, including but not limited to manufacturing, distribution, promotion, R&D, and/or human resources. The term e-marketing refers to online promotion and marketing. The following is a list of various e-commerce categories: B2C – Business to Consumer E-commerce retail sales represent online transactions made by consumers. These can be retail purchases or business-to-consumer (B2C) purchases. Marketplaces refer to platforms where independent vendors can sell their products to consumers. E-commerce also refers to the sales of goods or services over the internet. The various categories under e-commerce are marketplace platforms, shopping websites, courier/delivery services, payment systems, digital retailers, and vertical players. Sellers post their products on marketplace platforms and can set pricing, manage inventory, and handle customer support. These platforms charge a percentage of the sale or a fixed fee per transaction. Platforms such as Amazon and Alibaba are multi-billion dollar corporations because they don’t actually produce goods—they facilitate the sale of products between sellers and buyers. B2B e-commerce covers transactions made between businesses and their suppliers, partners, and customers. It can include, for example, the sale of bulk goods, finished products, or services. The buyer usually buys in significant quantities, whereas the seller hopes to make repeat sales and retain the buyer as a loyal client. When defining your market and your competition when starting an e-commerce business, it’s important to understand how each of your potential customers operates, and B2B e-commerce players will obviously be of great value in this exercise. In an online marketplace, also known as an e-marketplace, sellers can create virtual stores where they can market and sell their products. An e-marketplace provides the seller access to potential buyers and the latter easy access to many products from many sellers. This results in a win-win situation for both the sellers and the buyers. The sellers don’t have to build their own online stores from scratch, and the buyers don’t have to visit many different websites to find the products they need. An e-commerce platform that serves as a digital marketplace is called a digital e-marketplace. Some of the biggest and most well-known e-marketplaces are eBay, Amazon, Alibaba, and Taobao. An e-marketplace can be classified based on whether it is B2B (business to business) or B2C (business to consumer). Similarly, an e-commerce platform can be classified based on the type of products it sells. These products can be divided into three categories: physical goods, digital goods, and services. Physical goods are products that you can see, hear, and touch; they include handmade crafts, jewellery, gadgets, and more. Digital goods are items that come in digital form;  these include virtual goods (e.g., software), downloads (e.g., e-books), and access to services (e.g., consulting services).  When selling physical goods, sellers should make sure that their products are of good quality and that they have a competitive price. It is especially important that sellers make a good first impression on buyers, as their feedback can be seen by other prospective buyers. When selling digital goods, the quality of the content and the satisfaction of the buyer are usually more important than the price. Because these products come in digital form, sellers can also make and distribute CDs and DVDs containing their products. However, it is important to ensure that copyright laws are not violated while doing so. C2C – Consumer to consumer Sellers/manufacturers sell their products directly to consumers. This can be through a website, newspaper ads, market stalls or any other medium. As the name suggests, this type of e-commerce involves little or no manufacturing of goods after their sale. C2B – Consumer to business In this type of e-commerce, consumers buy products from sellers/manufacturers that are intended for use by a business. This could be a company or a sole trader. E-commerce also covers the following: E-commerce trading, which covers the exchange of goods and services for money through electronic means; Trading platforms can be either self-service online platforms provided by the seller/promoter or full-service online platforms provided by a third-party  service provider; E-marketplaces, which enable buyers and sellers to connect; and E-commerce delivery is the movement of goods from a warehouse, distribution centre, or other location to a customer’s address. WHAT ARE THE BENEFITS AND CHALLENGES OF E-COMMERCE? The rapid adoption of e-commerce globally has resulted in significant benefits for businesses, consumers, and society at large. It has created new business opportunities, enhanced competitive forces, and reduced costs. It has also helped create jobs and promoted the internationalisation of companies. There are many potential benefits that can be achieved through e-commerce, such as:  Increased customer satisfaction and loyalty Greater sales and profits Improved efficiency and cost savings Greater access to markets. However, there are also various challenges that need to be addressed, such as: Security and Trust Compliance with regulations Competing with online  players Integration of e-commerce with traditional business activities. WHAT IS THE STATUS OF E-COMMERCE AROUND THE WORLD? As of 2022, over half (51%) of global e-commerce transactions will be made via mobile devices, whereas only one-third (33%) will be made via desktop  computers; In 2022, over one-third (35%) of global online shoppers will purchase goods and services online at least once a week; While the highest proportion of online shoppers can be found in high-income countries (71%), even in middle-income countries 35% of the population is shopping online;  Approximately 3  million small and medium-sized enterprises (SMEs) in Europe, the Middle East, and Africa (EMEA) are engaged in e-commerce; this represents just over one-fifth (21%) of all SMEs; More than half (56%) of online SMEs in EMEA are selling to customers in other countries  and one-third (33%) have purchased from other international SMEs; There are over 900 million

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Ezytal: Website & Mobile Application Design Company in Bhubaneswar

Ezytal: Mobile Application & Website Design Company in Bhubaneswar

Day by day businesses are shifting their marketing budget from offline to online channels due to ease of reach and connecting with customers, Ezytal is one such firm which has created its wizardry in online marketing and digital services, which helps its clients to set up their online presence and boost their businesses. Having started its journey in the year 2019, Ezytal has evolved into a trusted one-stop digital agency for all your digital requirements be it, Website Design and Development, Mobile App Development, SEO & Digital Marketing, eCommerce Solutions etc. With more than 30+ satisfied clients in Bhubaneswar and across India we continue to surpass our client’s expectations through our commitment and high-end solutions. With a team of 20+ professionals working from our state-of-the-art office in Bhubaneswar, we are able to provide services at the fastest possible time with the highest quality. Some of the services we  specialize in are: You need a Website to establish your Brand Presence, generate new leads, and increase sales and that’s where we step in and help you to set up a great-looking modern website with a beautiful design and awesome functionality with managed content. You can easily manage the website yourself without the need for a designer. We offer one-stop solutions for both mobile and desktop responsive layouts. We have a team of UI/UX designers, Graphic Designers, and Web Developers who use the latest tools and follow the best UX practices to make your website stunning and help it stand out from the crowd. You can choose from over 100+ website templates or you can get a custom-built website design in your budget. You would also like to know that we don’t charge you for creating a website template nor for designing the logo as we have made these services included in our different packages so that you get full value for your money. These days no business can survive without a Mobile Application as customers now search for businesses on mobile rather than on desktop/laptop due to mobility. Ezytal is one of the few agencies in India that can ensure a complete mobile app development lifecycle under one roof starting from wire-framing,  UI/UX designing, QA, mobile app marketing etc. so that you get a complete solution in one place at a single cost. Build your next android and iOS app with Ezytal. With over several algorithms running in Google, there is always something new to learn. Having an online presence is of no use if nobody can find your website on the search engine. That’s where we come in with our SEO services including Website Analysis, On-Page Optimization, Off-Page Optimization, Keyword Research, and Branding. When it comes to Bhubaneswar, no one can beat Ezytal in terms of the SEO services provided and the results generated. Digital Marketing can be defined as a way to reach your targeted customers using modern channels like the Internet, Social Media, Email, and NEWSletters. With our help, you will be able to generate leads, increase brand awareness, and drive sales through our digital marketing services like Social Media Marketing, Email Campaigns  Newsletters, and Digital Media Marketing.  Google gives the privilege to publish press releases on its website www.news.google.com. If you are a brand or an agency, you can create and publish your press releases on this platform to reach out to target customers and bloggers to push your content. At Ezytal, we make sure to do Press Release Writing and Editing for our clients. The logo makes or breaks the first impression of your brand. If it is a graphic logo, it should express the essence of your company; if it is a text logo, it should convey the name of your company in an interesting way. At Ezytal, we make high-quality logo designs to meet your brand standards. Are you looking to hire talented individuals in Bhubaneswar for your upcoming project? We at Ezytal can help you post job advertisements on the leading job portals and websites to reach the right candidates. Whether you need to post job advertisements in languages like Odia, Hindi, or English, we will help you do that through our job posting services. Did you know that you can monitor your brand growth and track the feedback of your customers using various tools available online? We at Ezytal use these tools to keep a track of Brand Monitoring, Brand Growth, Customer Feedback, Customer Satisfaction, Positive Reviews, and Negative Reviews of your website so that we can make continuous improvements in these areas. If you are an e-commerce or an offline retail shop in Bhubaneswar, it is extremely important to track calls made to your customer support numbers so that you can eliminate call drops and provide optimum customer support to your customers. We at Ezytal can help you track these calls through Call Tracking, which will help your customers get answers to their queries in a prompt manner. This will eventually build up your brand trust. Lead Generation is another service where we can help you attract new customers to your online or physical store. Do you have a website but are not seeing the traffic and conversions you wish to see? We at Ezytal are an Online Marketing Services company in Bhubaneswar and we can make sure your website starts generating more traffic and sales. You can choose from a variety of online marketing services like SEO, SEM, Social Media Marketing, Email Marketing, Content Writing, and Content Writing services. So, if you are looking for a Website Designing  & Digital Marketing Agency in Bhubaneswar, you have come to the right place. Contact Ezytal now and make your business shine on the internet! Website Designing Services in Bhubaneswar If you are a business owner in Bhubaneswar and are looking for a reliable Website Designing Service in Bhubaneswar, then Ezytal is the perfect choice for you. We at Ezytal provide personalized website designing services in Bhubaneswar according to your business requirements, scope, and budget. Website Design affects the branding of your business,

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Mobile application design company in Bhubaneswar

How to find the best mobile application design company in Bhubaneswar

Without a doubt, mobile apps are in! Over 85 percent of mobile users use them and spending on mobile app advertising is increasing worldwide. If your business doesn’t have a mobile app to keep customers close and promote new products and services, your competition probably does. A good mobile application design company can help ensure that you don’t lose out on a mobile-driven marketplace. If you’re in Bhubaneswar and are looking for a company to design, build and/or maintain a mobile app for your business, here are some important things to keep in mind. When you are looking for a mobile application designer, you are most likely going to be dealing with an outsourcing firm or a designer that has a chain of offices. This means that you will have plenty of options in terms of location and the type of experience that you are seeking. This also means that there will be reviews available online that you can consult. Reviews are a great way to get a feel for the type of service that was provided and to see if any issues occurred during the creation or maintenance of a mobile app. If a designer or company has poor reviews or seems to have recurring complaints, then it might be best to look elsewhere. In addition to reviews, certifications should also be a consideration. Many designers offer their services with little to no knowledge of programming. While these designers can still design fantastic mobile apps without coding knowledge, having certification in technology and programming can help ensure that your app is built in a way that maximizes its functionality and enables it to run smoothly across different mobile platforms. Although mobile app design is different from web design, there are some similar elements that should catch your attention when you’re looking at the website of the company you intend to work with. The main thing that should draw your attention is the experience of the designer in mobile apps. If the company or individual has a section on their website that highlights mobile apps or shows examples of work, then you should definitely take a look at those. Experience is important because it tells you that the designer knows how to interpret your business goals and user requirements into a design that can be built into a functional mobile application. It’s also good to see examples of UI and UX design because these are the elements that ultimately influence the end user’s experience. Generally, getting a quote or presentation from a designer or company is as simple as filling out a form or directly contacting them via an online form on their website. When you have received several quotes, you can compare the prices and the included features to find the package that best meets your budget and needs. Make sure you specify all details in your request for work, such as: The location of the office/  company —If the business is based abroad, are there additional costs related to communication and working together? Verify if the company/individual can work according to your deadlines — Whether they are tight or more relaxed Check the working mode — Does the company/individual work directly with you or do they use intermediate platforms such as Freelancer or Upwork? You should be present in the development process if the work is directly commissioned to a developer, for example. Ask for samples — Ask for samples of work similar to what you want to be done. This will give you an idea of the quality of work provided by the company or individual. Also, if they don’t provide any samples, ask how their process works. What kind of analysis do they do with their clients? What kind of questions do they ask? This will give you an idea of the ideation process and how involved you can be in it. Reviews and rating — Although not always reliable,  reviews and ratings  on platforms such as Google, Facebook, and Yelp can give you an idea of the quality of work provided by the company/individual. If there aren’t any reviews, ask for references or check for references on their website or social media accounts. Reviews can be also used to detect potential red flags, such as a very low price — sometimes providers that aren’t professional or are trying to cut corners may have very low prices, indicating that they may provide subpar work or may require you to purchase add-ons or buy into a “starter kit” to get the full experience you want, which will ultimately end up costing more than a well-respected designer would charge. Although far from exhaustive, the list below includes features that can make the difference between a good experience and a great experience when working with a mobile application design company in Bhubaneswar. Trust and chemistry —  The most important factor in obtaining great results is trust. Whether working with a designer locally or abroad, you need to trust them and feel comfortable enough, to be honest about what your goals are for the project and what you like and don’t like. Trust is also important because a designer will not recommend solutions or approaches that they don’t believe in or that they don’t think will work because they don’t want to waste your time or theirs. This would mean blockers down the road or having to redo work. Also, chemistry is important because it will influence the back-and-forth process of coming up with ideas and solutions. If you don’t vibe with the person, it will be difficult to engage in this process or give feedback on versions of the design. Active participant — If you are an active participant in the design process, you are more likely to get what you want. This means being present during conversations about concepts and designs, asking questions and giving feedback. If you aren’t able to be present or need the designer to produce content quickly, then it may be best to do the

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Website Design

SEO optimization company in India

Ezytal is an integrated corporate website design and mobile application development company in India that provides multiple business integration solutions including business listing website creation, virtual number integration, convergent messaging, smart virtual view, and business portal development.  The company also provides end-to-end digital marketing services including social media marketing, pay-per-click advertising, content writing, and SEO. Ezytal is integrated with almost all the major sources of business listings such as Google, Bing, YAHOO!, Facebook, and Twitter.  EZYTAL is a website design and mobile application development company in India that was founded in 2019 with the main objective of providing complete digital marketing solutions to small and medium businesses.  The company follows a lean and agile methodology to develop and deliver projects. using which it can provide services of high value and deliver them within the specified time frame. SEO Optimization SEO is the fastest-maturing digital marketing technique and has the potential to make your business website shine in search results. Professional SEO optimization services by Ezytal include site audit, content optimization, link building, playlist creation for social media, schema markup, spam check, and server configuration optimization to name a few. The benefits of SEO are accrued instantly and over a period of time. However, some of the immediate benefits of SEO optimization include an increase in website traffic, enhancement in page ranking, generation of sales leads, domain authority enhancement, and online brand building. The ultimate objective of SEO optimization is to make your website appear on the first page of search results for your industry keywords. Ezytal the website design and mobile application development company in India makes this dream a reality. You want your website to be found when users search for products or services you offer. SEO helps your website to rank higher in search engines such as Google, Bing, and Yahoo, so you acquire new customers. Ezytal ensures your web page is optimised to rank higher for your target keywords. The time taken to achieve top ranking varies according to the competition level for those keywords and how well your website currently ranks for them. Typically, you can expect to achieve top ranking within three months if your website is properly structured and updated with fresh content. The faster you improve the quality of your content, the faster you will achieve top ranking. Ezytal believes that every business should have a Google My Business account and a Google business profile to make the most of SEO. A Google My Business account provides insight into the business location and contacts you want to exclude from search results. A Google business profile helps you to show that your website belongs to a trustworthy business with data such as business location, contact details, opening date, and so on. We believe that schema markup should be used on every website, you can enhance the understanding of your web pages using this technology. Ezytal uses schema markup to create directories, events, videos, and others. The script adds glowing stars to represent video content on your web page, so users can easily identify video recordings. schema markup also helps you to mark up contact forms so users can easily identify them on your website. You might have probably encountered spam in search results. The Ezytal uses spam checks to remove such websites that offer fake products or services and drive customers to irrelevant websites. The technique also helps to remove spam comments, spam shares, and spam pages from the search results. You can build a strong spam fighter by using spam flagging, updating content, and using or creating rich media. How to invest in SEO for your website SEO is one of the easiest ways to invest your money and time that will pay off in the future. The corporate website design and mobile application development company in India suggests that you start building an organic SEO strategy for your new website right after launching it. Make it a habit to check the search results each time you write a new web page or update a page. The following are three simple steps to build your SEO strategy using organic search. 1. Analyze your competitors’ SEO tactics you have several competitors specifically for Google My Business and Google Search for the website you are working on. Click on the first result, and then click on “Index” to see how your website looks in Google search results. Make a list of activities or tactics your competitors are using to appear in the top search results. 2. Focus on high-quality content The corporate website design and mobile application development company in India suggests that you start with quality content first. Writing posts that are relevant to your users and producers of high-quality content tends to have a positive impact on search results. Perfect your tone and style of writing to attract readers and search engines. 3. Analyze your performance in Search Console The Google Search Console (previously Google Webmaster Tools) helps you monitor the health of your website in Google Search. You can find problems with your site, users, or content in Search Console. Fix those issues to improve your SEO performance in Search Console and, consequently, in Google search results. You can get a free account in Google Search Console. The corporate website design and mobile application development company in India suggests that you get an expert’s help to set up your SEO strategy after launching your new website. An expert will build an organic SEO strategy for your new website based on your business goals and budget. How to hire an SEO company for your business You should also consider hiring an SEO company to implement your SEO tactics. The corporate website design and mobile application development company in India suggests that you analyze the candidates’ track record, culture, and price. You can expect to see results within three months after the launch of your new website. However, you should give the SEO company 1–2 years to build organic SEO traffic to your

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no code website development

Why no code website development and mobile app development is in rise? 10 points  

There are several reasons why no code website development and mobile app development are rising. One reason is that these types of projects can be completed relatively quickly and easily. In addition, they can be very profitable for businesses, especially if they are well-designed and user-friendly. Finally, no-code website development and mobile app development are becoming more and more popular because businesses want to do everything by themselves. You don’t need to hire a professional web developer. Just do it yourself with no code website development with EzyWeb. There is a well-structured plan that will help you to make your no-code website easily. Here’s everything you need to know about building a website. If you want your website to be taken seriously, then you need to find a valid domain name. The more unique and relevant domain name you have, the more visitors will visit to your site. Some good domain registrars are Once you’ve purchased a domain name, you’ll need to select a hosting plan. There are several types of hosting plans, including shared, reseller, and cloud. But in EzyWeb no code website development platform you don’t need a web hosting plan as it is included in the plan. EzyWeb No code platform is very user-friendly and easy to use. Depending on how much you want to spend, you can choose from a wide range of platforms for your website. These include Windows, Mac, Linux, and even smartphones. But if you want a true no-code experience, then you should choose a platform that lets you control every aspect of your website’s design and content. Choosing the right platform for your website means choosing the right tool, and most importantly, choosing the right temperament. Your website’s design and content are two of your company’s most important assets. Be sure to choose the right platform for your needs that allows you to control every aspect of your website’s design and content. Other than the core design elements of your website, the theme or the front of the website is one of the most important choices you make when building a website. A wrong choice can make your website look stupid. That’s why you should choose a theme that supports your business and industry. A theme can make your website look beautiful as you wish it to be. On the other hand, a theme that’s perfect for your business and unique to you can make your website stand out from the crowd. We at EzyWeb ask a Questionnaire which when filled properly, we recommend the best theme that your website required. Plugins are add-ons that can enhance your website’s capabilities. Examples include authentication, payment, and file storage. But as with themes, you should choose plugins that support your business and industry.  In EzyWeb we have got inbuilt plugins that is required for your website, whether it is e-commerce or blog or business website. Everything is ready to run smoothly. Nothing is more important than making sure you have a backup plan. If your website gets damaged, then you’re pretty much out of luck — you can’t get a copy of your website live. So make sure you create a backup plan and then keep it up to date. Ideally, you should have two providers for your website backup: One is an off-site backup The other is a storage backup. EzyWeb provides backup for your website without any additional cost. Most of us would prefer to deliver our content via a CDN (Content Delivery Network). The main reason for this is that a CDN is typically located in a data center where it can fetch content from multiple sources and present it to your clients immediately. As a result, your clients are generally receiving your website data faster. And if you implement a CDN for your website, it will also help you to load your information faster at any point of the world. EzyWeb serves all its website from CDN so, you don’t have to pay hefty monthly or yearly fee towards CDN services. Security is one of the most important aspects of running a successful business. And it continues to be a huge problem. You   should invest in security for your business and for your employees. Use firewalls and security software to protect your business and affiliated sites. While using EzyWeb, we take care of such issues so that your website is protected against all kinds of vulnerabilities. Setting up a content management system (CMS) is a time-consuming task. First, you have to enter the information for each page — including photos, videos, audio, and other media. Then, you have to format the content, add links to related pages, and so on. You will be amazed by the amount of time you spend on setup for each page when you use a good content management system. With EzyWeb it’s super smooth to build a blog for your business. The SEO optimized ranks better. Your pages get more visitors. And you can grow your social media presence with a single click. Features of EzyWeb can be seen here

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need a website

Top 10 businesses that need a website

Whether you’re selling your products or services online, you need a website to promote them. All the big-shot companies like Google, Facebook, Twitter, etc., have their websites to connect with users globally. Even small shops in remote areas have their websites nowadays. The fact says it all! Your website connects you with millions of global users. Assumes a modern and professional image of your business. Helps in creating a lasting impression about your company in clients’ minds. Connects you to millions of potential customers. Builds trust and credibility about you and your business. Serves as a reliable platform to connect with clients and reach them at a convenient time for them. Allows you to divide content into several sections and sections for easy accessibility. In other words, a website is like a digital shop for your clients. They can access it anytime and can make purchases from the comfort of their homes. It also functions as a job application form for prospective candidates. Thanks to technology, we’re now able to make global connections and access information at the click of a button. A website modernizes and professionalizes the way you do business. Simply put, if you want to reach out to more people and broaden your client base, then a website is a must. This includes individual entrepreneurs, small businesses, contractors, artists and so on. Just think of it as a super powerful tool that can help you achieve your business objectives. Here are a few examples: 1. Display content such as videos, graphics, lyrics and more. 2. Sell products through integrated eCommerce solutions. 3. Collect user-generated content such as interviews, reviews and insights. 4. Engage visitors with blogs and newsletter functions. 5. Integrate with other applications and connect with social media. 6. Improve search engine rankings with integrative SEO functionalities. Cost of a website? The cost to make a website varies depending on what you need. You can get a simple one up and running for around $100. That would include the design, some basic information, and a contact page. However, you can expect to pay more for a business website that’s well-equipped to grow your business. The average cost to build a business website is $1,219. Making a website isn’t hard to do yourself if you have the patience for internet research and can muster the courage to learn how to use new software. However, the cost of doing it yourself is barring the cost of your computer and software (usually included in your monthly overhead) pretty much zero. So, if you do it yourself the cost is zero. But, is it worth doing? What does it mean to do it yourself? Doing something yourself means you perform or obtain the necessary skills to complete a task yourself rather than pay someone to do it. In the case of a website, you build the website. However, this doesn’t mean you always have to do everything yourself — especially when it comes to actually creating the website. There are a few different ways to go about creating your website: Do it yourself. Create the website using online tools (like Joomla!, WordPress, Weebly, Wix, Hubspot, etc.) or software installed on your computer (like Microsoft Office, Apple Pages, etc.).  Hire a freelance web designer. Shop around for someone who fits your needs and budget. Get help from an online do-it-yourself website like Wix, 1&1, Hubspot or our own website builder tool EzyWeb. The minimum package may be sufficient for what you need. There is no definitive answer to this question, as the need for websites can vary greatly from industry to industry. However, we will discuss some of the most common industries that rely on websites to promote and grow their businesses. Generally speaking, businesses in all industries can benefit from having a website. This includes retailers, manufacturers, and service providers, among others. Having a website provides a number of advantages, such as being able to reach a larger audience, showcasing your products or services, and building credibility. Check out the list of industries that have a relatively great need for a website.  1) Real estate agents Real estate agents need a website to attract new customers. The website can contain listings of houses for sale, with links to additional information such as 3D images. Potential buyers can evaluate the properties and submit an offer electronically, reducing the costs of negotiation. Websites greatly facilitate market finds. 2) Travel agents Travel agents need a website to advertise their services. You can create a website to inform people about the travel agents’ products and services. The websites created for businesses in big cities may have a high-end look and graphics depicting luxurious hotels may be used.  3) Photographer You can create a website for a photographer who wants to promote his/her services. You just need to collect high-quality images depicting various locations where the photographer has worked.  4) Doctors/ surgeons and other health care providers Doctors/ surgeons and other health care providers need a website to boost their online presence in the locality they serve. It would act as a one-stop portal for patients to get information on services, make appointments, and procure literature. 5) E-Commerce Business People will need to repurchase the things they had stored, but cannot due to the chaos and confusion. Starting an e-commerce business would be a wise choice under the circumstances. The website can help connect people who have stock of goods left and those who need them. Furthermore, you can also procure stock for sale where it is needed the most. 6) Marketing and Branding Business The collapse of society as we know it will create a huge branding and marketing necessity. There will be a need to get the message through to people about the products and causes that matter. Additionally, there will be a huge need to get new recruits into the shelters and communities that are being formed. If you have marketing and branding skills now, you will be a valuable member of

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D2C

How to start a D2C company: a guide for small business

Direct to customer (D2C) business models have become increasingly popular for small businesses in recent years. This business model allows businesses to skip the middleman and sell products and services directly to consumers. There are a number of advantages to using a direct-to-customer business model, including lower costs, increased customer loyalty, and better customer feedback. If you are considering using a direct-to-customer business model for your small business, there are a few things you need to keep in mind. First, you need to develop a strategy for marketing and selling your products and services directly to consumers. You also need to create a system for handling customer orders and payments. And finally, you need to ensure that you are providing excellent customer service to ensure that customers are happy with their purchases. If you are ready to start selling products and services directly to consumers, there are a number of resources available to help you get started. Here are a few tips to help get you started with D2C: 1. Choose the right eCommerce platform: There are a lot of different e-commerce platforms out there, so it’s important to choose the right one for your business. Shopify is a popular platform that is easy to use and has a lot of features, we at ezytal can support you with Shopify. Book an appointment with our technical support team here. We also recommend EzyWeb our in-house product which is not only easy to set up your online store but also easy to drag and drop website builder. It is your creativity that is only required to keep your brand unique and appealing. Do it yourself e-commerce builder can help you to do it yourself without requiring any external agency to manage and build your website. Now, coming to the other important aspect of Direct to customer (D2C) business models let’s jump to point no. 2. 2. Create a compelling brand: Your brand is key to success in the D2C market. Make sure you create a brand that is unique and resonates with your target audience. 3. Offer a great customer experience: The customer experience is key when selling products direct to consumers. Make sure you offer a great experience that will make your customers want to come back and buy from you again. Great customer service and fast delivery times are a good place to start. 4. Optimise your site for Google and conversion: It’s important to get top rankings in Google for your target keywords. You will also need to figure out how to drive high-conversion rates on your site in order to increase sales. To do this, you should use paid advertising, such as Google Ads, and implement good landing pages and SEO best practices. 5. Create social media profiles: You’ll need to set up social media profiles for your business. If you don’t have much experience with social media, you should plan to spend some time maintaining these profiles on a regular basis. 6. Promote on niche job boards: You can find freelance employees by promoting your startup on niche job boards. This is an excellent way to build your team and scale your business. 7. Sell your products at trade shows and events:  If you can afford to do so, travelling around to trade shows and other events with your D2C business can be very worthwhile. Not only will you be able to sell your products, but you may also be able to network and grow your brand. 8. Use event-based in-market messaging: Implement in-market messaging that is event-based rather than time-based. For example, you could offer discount codes when someone clicks on an event link so they can save money when they buy your product. 9. Experiment and iterate: You need to be willing to experiment and iterate if you want to succeed with direct to consumer sales. This means you may need to try out a few marketing tactics before you see results. Be patient and keep testing new ideas! 10. Use a D2C business forecasting model: You’ll need to build and maintain a business forecast model in order to manage your growth.  This will help you understand your cash flow, which is especially important for D2C businesses that are selling physical products. What are the risks and challenges of a D2C business? As a small business, running a D2C company has its share of risks and challenges. But you can overcome these obstacles and succeed if you’re willing to put in the work! 1. Lack of funding or capital: One of the biggest risks for small businesses is a lack of funding or capital. However, you can likely overcome this risk with hard work and self-promotion. Eventually, your D2C business may be able to receive funding or be sold for a large sum of money. 2. Marketing challenges: Marketing your new D2C business will be a huge challenge right from the start. You’ll need to be self-trained or hire a professional marketer to help you spread the word about your company. This  10K bucks in marketing can help you get started. 3. Lack of skills and experience: Of course, starting a D2C business of any kind is a huge risk. You probably don’t have the same skills and experience as someone who has been working in the industry for decades. But that’s ok! You can learn how to be a successful entrepreneur simply by playing to your strengths and relentlessly promoting yourself and your company. How to overcome the challenges of starting a D2C small business Despite the risks and challenges, you can be hugely successful as a small business owner — if you’re willing to work hard. The usual rules apply: Work as hard as you possibly can, sacrifice when you need to and be patient as you build your company. 1. Give yourself an advantage: Whatever industry you choose to market directly to consumers, try to give yourself as much of an advantage as possible. You can do this by investing

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